Press & Media Kit 📸

Thanks for your interest in Prickly Ice! Below is the quick-facts version plus brand assets. For interviews, high-res imagery or anything else, email info@pricklyice.com.

Boilerplate

Prickly Ice is a super-cute cactus shaved ice concept opening across 2027, starting in San Diego, California, then Arizona, Hawaii and Michigan. Every bowl is fluffy, hand-shaved snow sculpted into a smiling little cactus, dotted with chocolate "spines" and buried in fresh fruit — prickly on the outside, sweet and soft inside.

Quick facts

• What: cactus-shaped hand-shaved snow (shaved ice) with fresh fruit and toppings
• Status: opening soon — first shops across 2027
• Launch markets (California first): San Diego CA (Spring 2027, first), Scottsdale AZ (Summer), Honolulu HI (Fall), Detroit MI (Winter)
• Signature detail: the "spines" are chocolate dots — nothing is actually sharp
• Contact: info@pricklyice.com

Brand assets

• Logo — mascot mark (SVG)
• App icon (512×512 PNG)
• Social share image (1200×630 JPG)

Brand colors

• Pistachio green — #8FC86D
• Deep matcha — #3C6B2E
• Blossom pink — #FF7FA5
• Mango — #FFC247
• Cream — #FBFCF8

The story

Prickly Ice began with one silly, wonderful question: what if a cactus — the toughest thing in the desert — was actually a snow-soft dessert? The answer turned into a brand about small joys: a treat that looks tough, tastes like a hug, and is impossible not to photograph.